How to convince patients to adopt digital solutions

At this event we discuss insights, success stories, and trends in winning patients for digital solutions. It is hard to convince patients to use even the best digital healthcare software. Several hundred thousand health apps are available today, but patients use very few. To deliver better outcomes, to leverage the power of digital technologies, and to change healthcare, we not only need great solutions, but they must be accepted and adopted by patients and providers.

We plan to keep the format of our previous meet up, with a panel of industry experts from the digital health ecosystem, including start-ups, payers, and pharma:

- Jutta Klauer, Sr. Mgr. Digital Communications, Pfizer

Jutta is Senior Manager Digital Communications at Pfizer. She has co-founded the Pfizer Berlin Healthcare Hub in 2015 and is involved in several digital health innovation projects. Jutta was working with several consulting companies. Jutta holds an MBA from NIMBAS and Bradford, and an MA from University of Düsseldorf.

- Regina Vetters, Head of Digital and Innovation, Barmer

Regina Vetters is responsible for digital innovation for Barmer since April 2017. Previously, she has held several positions at McKinsey & Company, Humboldt University Berlin, Reuters etc. She holds a PhD in political science from Freie Universität Berlin.

- Thomas Pöppe, Lead – Amgen Berlin Tech Hub
Thomas is leading the Berlin Technology Hub of Amgen as of January 2018. Previously, he spent 8 years as consultant and senior project manager at McKinsey & Company, working primarily in healthcare systems and services on IT, digital and analytics topics. He holds a Dr. rer. pol in finance and a diploma in computer science and business administration from Technische Universität Darmstadt. - Farina Schurzfeld, Founder and CMO, Selfapy

Growth strategist Farina Schurzfeld is founder of Selfapy, an online therapy platform for mental health disorders.
Previously, she was part of Groupon Australia’s founding team, general manager of Airtasker (Sydney and New York) and co-founder of the largest co-working space in Sydney TSL.
Coaching founders, she is also mentor at the ADA accelerator program. She holds a Master of Arts in International Business and has recently been awarded as top 30 under 30 from Forbes magazine.

- Gandolf Finke, Founder and managing director, Fosanis

Gandolf is the founder and MD of Fosanis since early 2017. Prior to founding Fosanis Gandolf worked as consultant at McKinsey & Company. His background is in engineering which he studied at University of Karlsruhe, MIT and ETH Zurich and holds a PhD from ETH Zurich.

- Christian Piepenbrock (Moderator), Technology Prospector Europe at Amgen.
He founded several companies in diagnostics, healthcare IT, and AI. He studied bioinformatics / neuroscience at Univ. Bielefeld, Harvard, and TU Berlin and holds an MBA from INSEAD.

We will have a short introduction followed by the panel discussion –
questions and discussion of experiences are welcome from all
participants. Finger food and drinks will be provided during the event.
This event will again be held in Berlin, WeWork Sony Center (Kemperplatz 1, 10785).

Please RSVP as capacity is limited. We´d also appreciate you confirm or
decline your participation on that date to avoid waiting lists.